NorthCoast Provisions Brand Campaign

Outdoor, Mail, Identity

A Michigan cannabis company built by locals, NorthCoast Provisions started off as one dispensary location. As they prepared two open two additional storefronts within the state, we strategized a campaign to build brand awareness around target cities among a highly saturated cannabis market. This encompassed a parent brand for the storefronts and the grow (FLWRpot), mail outreach, and outdoor marketing.

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