I create design solutions that drive growth. For over 20 years I’ve been designing across print & digital touchpoints. I’m a tech nerd but I also love a good quality paper. I aim to create memorable experiences. Understanding overall business goals, brand personality, audience & industry is critical in developing effective strategies to connect brand & audience. I’m big on team culture. My leadership style is “herding tigers” – giving teams structure and discipline so their talents can flourish.
My approach is mindful design for screen, print and content that is memorable—to give your project potent brand personality with words and images that inspire and compel your audience: to react, to contact, to bond.
My starting point is to understand your business goals.
My method is simple and straightforward: delve into your market, your competition, analyze your strengths and identify your challenges. I won’t sell you on a new identity when all you need is a good marketing campaign. I won’t try to redesign your web site when you need SEO. I will give you a Social Media strategy and the ability to manage it based on your resources. I offer solutions that clarify who you are, make you memorable and inspire action.