Resume

QUALIFICATIONS

Twenty years design experience | Creative marketing & brand building | Digital transformations

PROFESSIONAL EXPERIENCE

Art Director Director & Designer

multiMind media |  Boston, MA  | 2012-present

  • Development of memorable campaigns across media to build brand recognition & drive growth: email marketing, PPC & digital advertising, social media, outdoor marketing, SEO content marketing, website content, print collateral, mail campaigns
  • Creation of screen design which communicates brands and business propositions while embodying optimal user experience
  • Integration of social media components, SEO, and response mechanisms within user experience
  • Effective communication within Design & Development teams, creating positive team culture.
  • Connection with clients; clear understanding of business goals, short- and long-term to build strategic marketing & branding solutions
  • Case Study: Client Ann Korologos Gallery increased revenue by 73% from 2019 to 2021

Web Director

Spanierman Gallery  |  New York, NY  |  2005-2012

  • Responsible for online presence of a New York gallery specializing in American art for over 60 years, producing annual revenues of up to $12M
  • Supervised and assisted in maintenance of over 6k pieces of artwork online, including two company websites and several external art sites, while adhering to exhibition deadlines
  • Led and QA tested website/CMS upgrades
  • Expanded web presence to two blogs on American art and social media accounts
  • Designed and executed targeted email marketing campaigns to client base of 15k contacts
  • Collaborated with SEO director to increase online visibility
  • Advised on effective use of technologies, resources, and best practices
  • Collaborated with up to 15 gallery staff: director, sales team, archivists, researchers, and photographer
  • Worked with IT manager in maintaining sites on in-house server
  • Google Analytics review, marketing effectiveness; advised on actions for improvement

Graphic Designer & Illustrator

giveBeauty Inc.  |  Boston, MA  |  2003-2008

  • Creating site redesign and graphics for new mobile app launching in 2013
  • Collaborating directly with founder and team of web and mobile app developers
  • Designed original website launched in 2003
  • Created “spa lady” characters along with other illustrations used on site and print media

Partner, Co-Founder & Designer

Buttercream Cards  |  New York, NY  |  2005-2011

  • Founded a greeting card company which expanded into the custom wedding invitation market
  • Achieved high page rank on local Google results for “custom wedding invitations new york”
  • Managed each custom project from concept through production
  • Cultivated client relationships to maintain repeat business
  • Managed meetings, correspondence, company website, supply purchasing, partnership finances, vendor payment and coordination with printing presses

Freelance Designer & Illustrator

San Diego, CA / New York, NY / Ann Arbor, MI  |  2002-2012

  • Designing digital and print marketing for clients with emphasis on business/organization goals.
  • Collaborating across disciplines with writers, content creators, marketing directors and developers.

EDUCATION

University of California San Diego  |  San Diego, CA  |  2004
BA in Interdisciplinary Computing in the Arts, minors in Computer Science and Fine Art

TECHNICAL SKILLS

Software and platforms
Adobe Creative Cloud suite; Email marketing platforms; MS Office Suite; Google Suite, Google Analytics, Google Ads; WordPress, Content Management Systems; Social media platforms

Web programming
HTML, CSS