PROFESSIONAL EXPERIENCE
Digital Artistic Director
multiMind media | Ann Arbor. Boston. | 2012-present
- Mindful development of screen designs that visually communicate brands and business propositions while embodying an optimal user experience
- Integration of social media components, SEO and response mechanisms
Web Director
Spanierman Gallery | New York, NY | 2005 – 2012
- Responsible for online presence of a New York fine art gallery specializing in American art for over 60 years
- Supervised Web Producer and assisted in maintenance of over 6,000 pieces of artwork online, including two company websites and several external art sites, while adhering to exhibition deadlines
- Led and QA tested website/CMS upgrades
- Expanded web presence to include two blogs on American art and social media accounts
- Designed and executed targeted email marketing campaigns, including landing pages, to client base of 15,000 contacts
- Collaborated with SEO director to increase online visibility
- Advised on effective use of technologies, resources, and best practices
- Collaborated with up to 15 gallery staff: director, sales team, archivists, researchers, and photographer
- Worked with IT manager in maintaining sites on in-house server
- Analyzed web traffic, online advertising, and email marketing effectiveness; advised on actions for improvement
- Managed department spending and vendor accounts
Graphic Designer & Illustrator
giveBeauty Inc. | Boston, MA | 2003 – present
- Creating site redesign and graphics for new mobile app launching in 2013
- Collaborating directly with founder and team of web and mobile app developers
- Designed original website launched in 2003
- Created “spa lady” characters along with other illustrations used on site and print media
Partner, Co-Founder & Designer
Buttercream Cards | New York, NY | 2005-2011
- Founded a greeting card company which expanded into the custom wedding invitation market
- Achieved high page rank on local Google results for “custom wedding invitations new york”
- Managed each custom project from concept through production
- Cultivated client relationships to maintain repeat business
- Managed meetings, correspondence, company website, supply purchasing, partnership finances, vendor payment and coordination with printing presses
Freelance Designer & Illustrator
San Diego, CA / New York, NY / Ann Arbor, MI | 2003 – present
- Designing digital and print marketing for clients with emphasis on business/organization goals.
- Collaborating across disciplines with writers, content creators, marketing directors and developers.
EDUCATION
University of California San Diego | San Diego, CA | 2004
BA in Interdisciplinary Computing in the Arts, minors in Computer Science, Fine Art
TECHNICAL SKILLS
Software and platforms
PC + Mac | Adobe Creative Suite; Proprietary content management systems; Social media platforms; WordPress CMS
Web programming
HTML, CSS