QUALIFICATIONS
Twenty years design experience | Creative marketing & brand building | Analytics nerd
PROFESSIONAL EXPERIENCE
Art Director Director & Designer
multiMind media | Boston, MA | 2012-present
- Develop memorable, compelling campaigns to build brand recognition & drive growth
- Provide artistic direction for effective creative content across mediums, such as: print collateral, product packaging & design, mail campaigns, email marketing, digital advertising, lead-generating social media, outdoor marketing, SEO content marketing, creative content.
- Design websites and apps which communicate brand & business propositions while embodying optimal human experience
- Create effective communication across teams for positive team culture
- Foster strong relationships with client stakeholders to ensure long-term, sustainable success
- Strategize short- and long-term solutions with clear understanding of business goals
- Review analytics to guide design and marketing strategies
- Case Study: Led client Ann Korologos Gallery to increase revenue by 73% from 2019 to 2021
Web Director
Spanierman Gallery | New York, NY | 2005-2012
- Directed online presence of a premier New York gallery, producing annual revenues $12M+
- Managed online inventory of over 6k artworks across two websites + third-party art sites
- Led and QA tested website/CMS upgrades
- Expanded web presence to two blogs and social media accounts
- Designed and executed targeted email marketing campaigns to client base; 15k contacts
- Collaborated with SEO director to increase online visibility for top SERPS rankings
- Advised on effective use of technologies, resources, and best practices
- Collaborated with up to 20 gallery staff: director, sales team, researchers, photographer
- Worked with IT manager in maintaining sites on in-house server
- Google Analytics review, marketing effectiveness; advised on strategy
Graphic Designer & Illustrator
giveBeauty Inc. | Boston, MA | 2003-2008
- Creating site redesign and graphics for new mobile app launching in 2013
- Collaborating directly with founder and team of web and mobile app developers
- Designed original website launched in 2003
- Created “spa lady” characters along with other illustrations used on site and print media
Partner, Co-Founder & Designer
Buttercream Cards | New York, NY | 2005-2011
- Founded a greeting card company which expanded into the custom wedding invitation market
- Achieved high page rank on local Google results for “custom wedding invitations new york”
- Managed each custom project from concept through production
- Cultivated client relationships to maintain repeat business
- Managed meetings, correspondence, company website, supply purchasing, partnership finances, vendor payment and coordination with printing presses
Freelance Designer & Illustrator
San Diego, CA / New York, NY / Ann Arbor, MI | 2002-2012
- Designing digital and print marketing for clients with emphasis on business/organization goals.
- Collaborating across disciplines with writers, content creators, marketing directors and developers.
EDUCATION
University of California San Diego | San Diego, CA | 2004
BA in Interdisciplinary Computing in the Arts, minors in Computer Science and Fine Art
TECHNICAL SKILLS
Software and platforms
Adobe Creative Cloud suite; Email marketing platforms; MS Office Suite; Google Suite, Google Analytics, Google Search Console, Google Ads; WordPress, Shopify; Content Management Systems; Social media platforms
Web programming
HTML, CSS