Resume

QUALIFICATIONS

Twenty years design experience | Creative marketing & brand building | Analytics nerd

PROFESSIONAL EXPERIENCE

Art Director Director & Designer

multiMind media |  Boston, MA  | 2012-present

  • Develop memorable, compelling campaigns to build brand recognition & drive growth
  • Provide artistic direction for effective creative content across mediums, such as: print collateral, product packaging & design, mail campaigns, email marketing, digital advertising, lead-generating social media, outdoor marketing, SEO content marketing, creative content.
  • Design websites and apps which communicate brand & business propositions while embodying optimal human experience
  • Create effective communication across teams for positive team culture
  • Foster strong relationships with client stakeholders to ensure long-term, sustainable success
  • Strategize short- and long-term solutions with clear understanding of business goals
  • Review analytics to guide design and marketing strategies
  • Case Study: Led client Ann Korologos Gallery to increase revenue by 73% from 2019 to 2021

Web Director

Spanierman Gallery  |  New York, NY  |  2005-2012

  • Directed online presence of a premier New York gallery, producing annual revenues $12M+
  • Managed online inventory of over 6k artworks across two websites + third-party art sites
  • Led and QA tested website/CMS upgrades
  • Expanded web presence to two blogs and social media accounts
  • Designed and executed targeted email marketing campaigns to client base; 15k contacts
  • Collaborated with SEO director to increase online visibility for top SERPS rankings
  • Advised on effective use of technologies, resources, and best practices
  • Collaborated with up to 20 gallery staff: director, sales team, researchers, photographer
  • Worked with IT manager in maintaining sites on in-house server
  • Google Analytics review, marketing effectiveness; advised on strategy

Graphic Designer & Illustrator

giveBeauty Inc.  |  Boston, MA  |  2003-2008

  • Creating site redesign and graphics for new mobile app launching in 2013
  • Collaborating directly with founder and team of web and mobile app developers
  • Designed original website launched in 2003
  • Created “spa lady” characters along with other illustrations used on site and print media

Partner, Co-Founder & Designer

Buttercream Cards  |  New York, NY  |  2005-2011

  • Founded a greeting card company which expanded into the custom wedding invitation market
  • Achieved high page rank on local Google results for “custom wedding invitations new york”
  • Managed each custom project from concept through production
  • Cultivated client relationships to maintain repeat business
  • Managed meetings, correspondence, company website, supply purchasing, partnership finances, vendor payment and coordination with printing presses

Freelance Designer & Illustrator

San Diego, CA / New York, NY / Ann Arbor, MI  |  2002-2012

  • Designing digital and print marketing for clients with emphasis on business/organization goals.
  • Collaborating across disciplines with writers, content creators, marketing directors and developers.

EDUCATION

University of California San Diego  |  San Diego, CA  |  2004
BA in Interdisciplinary Computing in the Arts, minors in Computer Science and Fine Art

TECHNICAL SKILLS

Software and platforms
Adobe Creative Cloud suite; Email marketing platforms; MS Office Suite; Google Suite, Google Analytics, Google Search Console, Google Ads; WordPress, Shopify; Content Management Systems; Social media platforms

Web programming
HTML, CSS