How Ann Korologos Gallery Increased Revenue by 73%
Redefining Fine Art for the digital market. A revolution in the mid-size gallery model, integrating inventory, marketing mechanisms, and excellence in client service into a new online space. The best in contemporary Western art expands from gallery walls in the Heart of the Rockies to the big (digital) sky! Extensive SEO and marketing campaigns accompanied the gallery’s website redesign to increase online visibility.
From the homepage we wanted to give online visitors the same impression as walking into Ann Korologos Gallery, nestled in the mountains of Colorado in historic downtown, Basalt. Light, airy, inviting–and you are immediately struck by the exemplary artwork. There is nuance to contemporary Western Art beyond cowboys and wide open spaces. This is the place to explore it.
A major shift from the previous site, we wanted to allow visitors to explore the multitude of styles, genres, and moods of the work.
A huge portion of this new website was dedicated to integrating the Gallery’s internal inventory system, ArtCloud, to feed content and eliminate maintenance redundancies. Built on WordPress, we integrated the ArtCloud API to give visitors access to inventory to search at their leisure and to allow Gallery staff to have control over content directly from a management system they are comfortable with.
Potential fine art buyers can dive into the details of a single artwork, viewing multiple images and stories from the artist about the work.
Through the Gallery’s news blog strong efforts are put into education on the artists they represent and their work. Interviews, events, and exhibitions are regularly featured. Content is then distributed across social media, PR platforms, and e-newsletters.