Redefining Fine Art for the digital market. A revolution in the mid-size gallery model, our challenge was to integrate inventory and marketing mechanisms as well as imbue excellence in client service into a new online space. The best in contemporary Western art expanded from gallery walls in the Heart of the Rockies to the big (digital) sky! Extensive SEO and marketing campaigns accompanied the gallery’s website redesign to increase online visibility. As Creative Director I took this project from start to finish, with incredible results for our client.
A Michigan cannabis company built by locals, NorthCoast Provisions started off as one dispensary location. As they prepared two open two additional storefronts within the state, we strategized a campaign to build brand awareness around target cities among a highly saturated cannabis market. This encompassed a parent brand for the storefronts and the grow (FLWRpot), mail outreach, and outdoor marketing.
TechTalk Summits immense growth during the pandemic required a website reboot that imbued the brand’s dynamism to B2C users while being highly functional for TTS administrators and B2B clients. multiMind developed a site built on best practices using cloud technologies + the power and scalability of .NET core. The custom CMS is based on reproduced elements of the best platforms. In addition to providing users’ easy navigation of it’s extensive event menu across devices, the TTS website handles event management and attendee registration. A custom CRM allows companies speaking at events to upload relevant info for streamlined event planning and marketing. A digital advertising piece enables TTS to monetize site traffic – 393M monthly page views and growing. More than a website – this is an integrated solution to drive ROI.
Logo design + user experience design of helpiing, a community messaging app. Mobile + Web platforms. Front-end design as well as system administration screens for CMS. Marketing materials for user on-boarding and sponsorship outreach.
Logo and website design. NESP is a Lowell, MA-based company designing comprehensive training programs for athletes, building strength and improving overall athleticism. User experience, responsive design, custom WordPress CMS.
Branding & logo design. As a therapeutic optometrist and glaucoma specialist, we wanted to balance a clean, calming look for Dr. Pouw’s optometry practice based in Palo Alto, CA. We also wanted to bring in the influence of yoga on her life by using a mandala in the design. Color palette of Ocean Blue, Parisian Purple, and Calm Forest.