Resume

QUALIFICATIONS

Twenty years design experience | Creative team leadership | Analytics nerd

PROFESSIONAL EXPERIENCE

Creative Director

multiMind media |  Boston, MA  | 2012-present

  • Develop memorable, compelling campaigns to build brand recognition and drive growth
  • Lead and unleash creative team toward successful project results
  • Oversee project creative from exploration, concepting, and prototyping to development and QA
  • Partner with cross-functional teams, including project managers, marketing, strategy and development teams; foster positive internal culture
  • Guide effective creative content across mediums, such as: print collateral, product packaging, campaigns for branding/mail/email, online advertising, social media platforms, outdoor marketing, SEO content marketing
  • Conduct product design of websites and apps; communicate brand & business propositions while embodying empathy for an optimal user experience
  • Build strong rapport with client stakeholders to ensure long-term, sustainable success
  • Drive mindful design and marketing strategies based on analytics
  • Strategize short- and long-term solutions with clear understanding of business goals and challenges
  • Case Study: Led client Ann Korologos Gallery to increase revenue by 73% from 2019 to 2021

Web Director

Spanierman Gallery  |  New York, NY  |  2005-2012

  • Directed online presence of a premier New York gallery, producing annual revenues $12M+
  • Managed online inventory of over 6k artworks across two websites and third-party fine art sites
  • Created product roadmap and release plans for custom website CMS, integrated with gallery inventory system
  • Expanded web presence to two blogs and social media accounts
  • Developed targeted email marketing campaigns to client base; 15k contacts
  • Teamed with SEO Director to increase online visibility for top SERPS rankings
  • Advised on effective use of technologies, resources, and best practices
  • Collaborated with up to 25 gallery staff: Director, Sales, Research, Photography
  • Worked with IT Manager in maintaining websites and inventory system on in-house server
  • Assessed Google Analytics data for marketing effectiveness, strategy development

Graphic Designer & Illustrator

giveBeauty Inc.  |  Boston, MA  |  2003-2008

  • Designed website, brand illustration library and ongoing marketing collateral
  • Collaborated directly with Founder, web and mobile app developers
  • Strategized ongoing brand development with Founder

Partner, Co-Founder & Designer

Buttercream Cards  |  New York, NY  |  2005-2011

  • Founded a greeting card company; expanded into the custom wedding invitation market
  • Achieved high SERP rankings for “custom wedding invitations new york”
  • Managed custom projects end-to-end
  • Cultivated client relationships
  • Managed meetings, correspondence, company website, supply purchasing, partnership finances, vendor payment and coordination with printing presses

Freelance Designer & Illustrator

San Diego, CA / New York, NY / Ann Arbor, MI  |  2002-2012

  • Designed digital and print marketing for clients with emphasis on business/organization goals
  • Collaborated across disciplines with writers, content creators, project managers and developers

EDUCATION

University of California San Diego  |  San Diego, CA  |  2004
BA in Interdisciplinary Computing in the Arts, minors in Computer Science and Fine Art

TECHNICAL SKILLS

Software and platforms
Adobe Creative Cloud suite; Email marketing platforms; MS Office Suite; Google Suite, Google Analytics, Google Search Console, Google Ads; WordPress, Shopify; Content Management Systems; Social media platforms

Web programming
HTML, CSS