QUALIFICATIONS
Twenty years design experience | Creative team leadership | Analytics nerd
PROFESSIONAL EXPERIENCE
Creative Director
multiMind media | Boston, MA | 2012-present
- Develop memorable, compelling campaigns to build brand recognition and drive growth; both writing and visuals
- Lead and unleash creative team toward successful project results
- Oversee project creative from exploration, concepting, and prototyping to development and QA
- Partner with cross-functional teams, including project managers, marketing, strategy and development teams; foster positive internal culture
- Guide effective creative content across mediums, such as: copywriting, print collateral, product packaging, campaigns for branding/mail/email, online advertising, social media platforms, outdoor marketing, SEO content marketing
- Conduct product design of websites and apps; communicate brand & business propositions while embodying empathy for an optimal user experience
- Build strong rapport with client stakeholders to ensure long-term, sustainable success
- Drive mindful design and marketing strategies based on analytics
- Strategize short- and long-term solutions with clear understanding of business goals and challenges
- Case Study: Led client Ann Korologos Gallery to increase revenue by 73% from 2019 to 2021
Web Director
Spanierman Gallery | New York, NY | 2005-2012
- Directed online presence of a premier New York gallery, producing annual revenues $12M+
- Managed online inventory of over 6k artworks across two websites and third-party fine art sites
- Created product roadmap and release plans for custom website CMS, integrated with gallery inventory system
- Expanded web presence to two blogs and social media accounts
- Developed targeted email marketing campaigns to client base; 15k contacts
- Teamed with SEO Director to increase online visibility for top SERPS rankings
- Advised on effective use of technologies, resources, and best practices
- Collaborated with up to 25 gallery staff: Director, Sales, Research, Photography
- Worked with IT Manager in maintaining websites and inventory system on in-house server
- Assessed Google Analytics data for marketing effectiveness, strategy development
Graphic Designer & Illustrator
giveBeauty Inc. | Boston, MA | 2003-2008
- Designed website, brand illustration library and ongoing marketing collateral
- Collaborated directly with Founder, web and mobile app developers
- Strategized ongoing brand development with Founder
Partner, Co-Founder & Designer
Buttercream Cards | New York, NY | 2005-2011
- Founded a greeting card company; expanded into the custom wedding invitation market
- Achieved high SERP rankings for “custom wedding invitations new york”
- Managed custom projects end-to-end
- Cultivated client relationships
- Managed meetings, correspondence, company website, supply purchasing, partnership finances, vendor payment and coordination with printing presses
Freelance Designer & Illustrator
San Diego, CA / New York, NY / Ann Arbor, MI | 2002-2012
- Designed digital and print marketing for clients with emphasis on business/organization goals
- Collaborated across disciplines with writers, content creators, project managers and developers
EDUCATION
University of California San Diego | San Diego, CA | 2004
BA in Interdisciplinary Computing in the Arts, minors in Computer Science and Fine Art
TECHNICAL SKILLS
Software and platforms
Adobe Creative Cloud suite; SEO Surfer, Email marketing platforms; MS Office Suite; Google Suite, Google Analytics, Google Search Console, Google Ads; WordPress, Shopify; Content Management Systems; Social media platforms
Web programming
HTML, CSS